Once the implementation of the Erasmus+ CARE project (Consumer Awareness for Responsibility towards the Environment), has been completed, the dissemination data of this initiative during its implementation period, during which it has reached an audience of close to five million people, has been known.
CARE is a project created in the frame of the Key Actions program of the European Union, coordinated by the University of Malaga. It aims to promote responsible consumption among citizens and has developed various products in the four languages of the project: Spanish, English, Portuguese and Italian. The most relevant results are CARE Knowledge, a virtual community of knowledge on responsible consumption that has produced the synthesis document Green Paper on Responsible Consumption in Europe. The Green Paper summarises all the research, analysis and information gathering work on this phenomenon carried out by the project consortium and produced conclusions to promote a more sustainable consumption model.
Likewise, another of the main results of CARE is the Edu-CARE training package for education in responsible consumption, made up of 40 microtraining courses that deal with the conceptual, economic, social and environmental aspects of consumption in the areas of food, mobility, clothing and use of resources, offering both training and advice to develop a more conscious and attentive consumption, that cares for the future of our planet.
In online communication, through national and international media, press, radio and TV, social networks, etc., a reach of 4,730,610 people has been achieved, while with other types of face-to-face or conventional actions, such as meetings, dissemination events, workshops and courses, the project has been made known to 116,528 people.
The main dissemination tool of the project has been the open educational resources platform REA-CARE http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/, through which the results of the project are offered and interaction has been carried out with citizens, who have collaborated by offering business ideas, experiences, examples of good practices and responding to the project's quality surveys and questionnaires. The most important interaction is the one that has taken place in the Edu-CARE training courses, which have been carried out by more than 3300 people and will continue to be open for 4 more years for the benefit of citizens.
The project's social networks, such as Facebook (https://www.facebook.com/CAREforplanetUE), LinkedIn (https://www.linkedin.com/groups/9389101/), and YouTube, which hosts the results in video format, have also been very important, as they have reached more than 53,000 users with its publications. In addition, and this is very relevant, 25 entities from various countries have associated as collaborators to CARE, also contributing to amplify the dissemination of the project.
The partners that have developed CARE, led by the University of Malaga, are Internet Web Solutions (Spain), University of Aveiro (Portugal), IHF (Belgium), IDP (Italy), RSC Talent (Spain) and CPIA Lecce (Italy), and have committed to keep the project active for four more years, until February 2028, so that all people interested in learning more about the subject and improving their consumption habits can access this free and open platform in a timely manner, at any time and through any device.
For more information about Project CARE:
http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/
https://www.facebook.com/people/Care/100086223363094/
https://www.linkedin.com/groups/9389101/
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The Erasmus+ CARE (Consumer Awareness for Responsibility to the Environment) project under the European Union's Key Actions programme, coordinated by the University of Malaga and of which Universidade de Aveiro (UAveiro) is one of the partners, managed to reach nearly five million people during its implementation period. This initiative aimed to promote responsible consumption among citizens.
The CARE project developed various products in the project's four languages: Spanish, English, Portuguese and Italian.
The most relevant results are CARE Knowledge, a virtual community of knowledge on responsible consumption that has produced the synthesis document Green Paper on Responsible Consumption in Europe. The Green Paper summarises all the research, analysis and information gathering work on this phenomenon carried out by the project consortium and produced conclusions to promote a more sustainable consumption model.
Likewise, another of the main results of CARE is the Edu-CARE training package for education in responsible consumption, made up of 40 microtraining courses that deal with the conceptual, economic, social and environmental aspects of consumption in the areas of food, mobility, clothing and use of resources, offering both training and advice to develop a more conscious and attentive consumption, that cares for the future of our planet.
In online communication, through national and international media, press, radio and TV, social networks, etc., a reach of 4.730.610 people has been achieved, while with other types of face-to-face or conventional actions, such as meetings, dissemination events, workshops and courses, the project has been made known to 116.528 people.
The main dissemination tool of the project has been the open educational resources platform REA-CARE http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/, through which the results of the project are offered and interaction has been carried out with citizens, who have collaborated by offering business ideas, experiences, examples of good practices and responding to the project's quality surveys and questionnaires. The most important interaction is the one that has taken place in the Edu-CARE training courses, which have been carried out by more than 3.300 people and will continue to be open for four more years for the benefit of citizens.
The project's social networks, such as Facebook, LinkedIn, and YouTube, which hosts the results in video format, have also been very important, as they have reached more than 53,000 users with its publications. In addition, and this is very relevant, 25 entities from various countries have associated as collaborators to CARE, also contributing to amplify the dissemination of the project.
The partners that have developed CARE, led by the University of Malaga, are: Internet Web Solutions (Spain), UAveiro (Portugal), IHF (Belgium), IDP (Italy), RSC Talent (Spain) and CPIA Lecce (Italy), and have committed to keep the project active for four more years, until February 2028, so that all people interested in learning more about the subject and improving their consumption habits can access this free and open platform in a timely manner, at any time and through any device.
At the UAveiro, the project was led by Margarida M. Pinheiro, teacher at the Aveiro Institute of Accounting and Administration and a researcher at Research Centre on Didactics and Technology in the Education of Trainers.
For more information about the project CARE:
http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/
https://www.facebook.com/people/Care/100086223363094/
https://www.linkedin.com/groups/9389101/
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The Erasmus+ CARE project (Consumer Awareness for Responsibility towards the Environment), coordinated by the University of Malaga (UMA) cofounded by the European Union, presents the results of the work in the last two years, with the celebration of a working day "Towards a more responsible consumption", in which representatives of the European consortium together with experts and professionals from various fields will discuss how to deal responsibly and with the aim of promoting the environment. sustainable consumption decisions that seek a better, more sustainable and fairer planet.
The meeting will take place on February 21, starting at 9:30 a.m., in the Assembly Hall of the Faculty of Economic and Business Sciences of the UMA. The event is attended by associations of consumers, the environmental, the elderly, among other groups, as well as all those interested in making a more conscious and careful consumption that helps preserve the environment.
During the day, the results of the project have been presented: a training platform with 40 didactic modules on responsible consumption, in 4 languages (Portuguese, English, Italian and Spanish), a research section that houses documents, reports and articles on the subject of the project and carries out a survey of consumers to find out their motivations and obstacles to consume more consciously, and a space for responsible business that invites the presentation of entrepreneurial ideas based on sustainability, to help put them into practice.
The CARE Project has provided training to more than 3300 people, 250 of them in person, who have shown high satisfaction with the contents and didactic methodology, but above all who say that they have increased their level of awareness about their role as consumers and their willingness to change their purchasing habits. Through the project, some twenty business idea initiatives are being evaluated and validated that are destined to become sustainable companies. Thanks to this day, the consortium hopes to increase the impact of the project by making more people aware of it and using the REA-CARE platform, which has already been visited by some 92,000 people since its opening.
Erasmus+ CARE
The Erasmus+ CARE project, designed and led by the University of Malaga (Spain), is being developed by a consortium made up of 7 partners from four European countries: the University of Aveiro (Portugal), the CPIA Adult Education Centre in Lecce (Italy), the Institut de Haute Formation aux Politiques Communautaires IHF in Brussels, IDP European Consultants, Italy, as well as by the Spanish companies Internet Web Solutions and RSC Talent 2016.
The purpose of CARE is to contribute to the health of the planet and, therefore, of communities and people, promoting more sober, traditional and healthy lifestyles that preserve natural resources and diversity, and promote fairer and more equal working conditions. This goal is in line with the policies adopted by the European Commission and with the United Nations SDGs, which strive for the circular economy, environmental protection and the creation of fairer and more inclusive societies.
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On February 2nd, 2024, the consortium joined the Closing Meeting of CARE, a project co-funded by the Erasmus+ Programme, which brings together seven partners from four countries (Spain, Italy, Portugal, Belgium). The Closing Meeting was held in Portugal and hosted by the University of Aveiro.
CARE is an international project co-founded by the Erasmus+ Programme, which aims to contribute to behavioural changes in people's preferences, consumption habits and lifestyles, in line with the environmental policies adopted by the EuropeanCommission: the circular economy action plan, waste management policies and the present challenge of “making European recovery a Green Deal”.
As the CARE project approaches its culmination, partners met to reflect on the achievements and collaborative efforts that have characterized the CARE project's journey and set the final steps. The Consortium is currently working on the collection and assessment of sustainable business ideas through PROMOBIZ a unique and cutting-edge technique for the filtering of business ideas that combines economic feasibility with social and environmental viability.
Moreover, partners set a work plan for the finalisation and promotion on a wide scale of the CARE Green Book collecting key findings of the project activities and offering a valuable collection of data, evidences and initiatives to inform new policies and further research.
The CARE project has been instrumental in bringing together diverse perspectives to tackle pressing issues related to responsible consumption. The Closing Meeting provided a forum to reflect on the achievements and discuss strategies for continued impact. As the project concludes, the CARE Consortium remains committed to championing sustainable practices and responsible consumption in the local communities.
For more information about the CARE project:
Project websitehttp://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/
Facebook pagehttps://www.facebook.com/people/Care/100086223363094/
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CARE was presented to the entire community, through the Podcast 90 Segundos de Ciência from the national radio Antena1, a program that aims to give voice to Portuguese researchers, selected among different universities and research centers.
The program that will be on the air on the 20th and on the 21st of December 2023, is available at https://www.90segundosdeciencia.pt/.
In this program, Margarida Pinheiro, from the University of Aveiro, presents the CARE project, highlighting the need and the opportunity for a project on responsible behavior that may help people to understand that, with their small daily decisions, can make a better world. We welcome you to listen to the Podcast at https://www.90segundosdeciencia.pt/
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Canal Málaga TV, Málaga's television station, has featured the Erasmus+ CARE project in its summer magazine programme 'Málaga con Arte', which is broadcast from the Carmen Thyssen Museum on summer mornings, with an interview with the project coordinator, Professor Ana María Castillo-Clavero. Ana Maria Castillo-Clavero is a lecturer in Business Organisation at the UMA and, as coordinator of the project, she explained the main lines of the work being carried out to promote a more conscious and responsible model of consumption.
Canal Málaga has an average audience of almost 430,000 people, which is a great opportunity to disseminate the CARE project.
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CARE is considered the “Project of the Month” of the Education Research Unit (CIDTFF) of the University of Aveiro (UA). This is an initiative that aims to give greater internal and external visibility to ongoing projects at CIDTFF. The idea is simple: during each week of the month, to make CARE known through the promotion of a set of activities and information. Margarida M. Pinheiro, professor and researcher at the UA and member of CIDTFF, is responsible for this CARE activity. All information regarding the month of June (1st, 7th, 15th, 22nd, 29th) is available at https://blogs.ua.pt/cidtff/?s=projeto+do+m%C3%AAs
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The third CARE Project Meeting was successfully held at the headquarters of the CPIA in Lecce. CARE, which stands for "Consumption Awareness for Responsibility towards the Environment” is an Erasmus+ project coordinated by the University of Malaga, that aims to enhance environmental awareness among adults.
Environmental awareness is crucial in addressing the current and future challenges our planet faces. Through the CARE project, the consortium integrated by 7 organisations from 4 countries (ES, BE, IT and PT), is tirelessly working to educate adults on adopting sustainable practices in their daily lives. The CARE project is committed to reaching a broad and diverse audience, actively involving adults in environmental awareness activities through workshops, knowledge divulgation and educational resources.
The third meeting has allowed the consortium to evaluate the progress made thus far and plan future activities to maximize the impact of our work. During the meeting, participants had the opportunity to analyse the progress achieved thus far and outline the next steps for the project. The partnership carefully reviewed the four main results of the project and assessed their current state of the art, exchanging ideas, experiences, and best practices among participants from different regions. Discussions focused on the importance of engaging adults in environmental awareness and providing them with tools and accurate knowledge to act responsibly and sustainably in their daily purchases.
During the gathering, significant achievements were highlighted, including the plan for Testing & Validation of the training solutions created, that are available in 5 languages in the OER platform of the project www.careforplanet.eu. Promobiz provides a tool for current entrepreneurs and entrepreneurs-to-be for developing low impact activities, both through the collection of new business ideas or by turning an existing business to be more circular and respectful with the environment. Promobiz is developing an original methodology for the assessment of ideas that could be presented through this CARE platform link.
For more information about the CARE project and its work, please visit the website https://www.careforplanet.eu/project.php
Social networks:
https://www.facebook.com/people/Care/100086223363094/
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The CARE project is invited to the great event of the University of Aveiro (UA) dedicated to alumni and families. The UA is preparing an afternoon party for its Former Students and their Families, which will take place on the 17th of June. The event is free, but registration is mandatory. Learn more at https://www.ua.pt/pt/alumni/grande-evento
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The Online Journal of the University of Aveiro (UA) discloses a survey on consumption habits, launched within the scope of the CARE project, an ERASMUS+ project in which the UA participates under the coordination of professor and researcher Margarida M. Pinheiro. Are you a Responsible Consumer? Help an international team of researchers understand how we consume and to what extent consumption in our society is conscious and responsible in social, cultural, and environmental terms. See all the news at https://www.ua.pt/pt/noticias/9/81098 and participate in this international study by filling out the questionnaire available at https://docs.google.com/forms/d/e/1FAIpQLSeEgsZxNheFYX5xWLpUoXONcrDLHGJWaJpNoTiI_sctKpNPkw/viewform
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Margarida M. Pinheiro, teacher and researcher at the University of Aveiro (UA) was one of the guests at the 9th edition of the Research Seminar SCIENTIA, promoted by the Higher Institute of Accounting and Administration of the University of Aveiro, which took place on the 24th of May. The researcher presented the ERASMUS+ CARE project, on responsible consumption, which is aligned with the UN and EU Sustainable Development Goals (SDGs). One of the objectives of this seminar initiative is to make the research carried out at the UA known to the university community, including students. The presentation was made under the title Educating for Responsible Consumption: the international CARE project. Find out more at careforplanet.eu
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The partners of the CARE project – an Erasmus+ initiative co-founded by the European Commission and coordinated by the University of Malaga – are working to provide up-to-date and rigorous knowledge on Responsible Consumption, a new and still somewhat confusing concept.
The CARE project aims to contribute to behavioural changes in people's preferences, consumption habits and lifestyles, in line with the European Commission’s policies and recommendations. In particular, through the development of the CARE-Knowledge Virtual community, partners will build and share new knowledge about Responsible Consumption, proving its importance, impacts and multiple links with the concepts of ethical, fair, social and ecological consumption.
Contribute to the CARE research
Partners are now collecting data on the population's knowledge and awareness of Responsible Consumption to identify patterns of behaviour, as well as the stimuli, brakes and obstacles that are perceived for its application to daily life.
Data will be used to evaluate the acceptance and effectiveness of current institutional policies and measures on Responsible Consumption, so to generate new recommendations for its regulation and design of awareness campaigns.
While many studies have been carried out on groups of convenience and in environments that are not very generalizable, which limits their validity, the CARE research will rely on a large sample of consumers throughout Europe this factor will allow the project to inform new evidence-based and data-driven policies and stimulate further research.
To sustain partners’ efforts and take part in the CARE research, it is possible to fill in the Questionnaire on Responsible Consumption, reporting perceptions and opinions about the way people consume. In this way, partners will be able to evaluate the degree to which the consumption that takes place in the EU is a conscious and responsible consumption in social and environmental terms.
Link to the questionnaire
https://docs.google.com/forms/d/e/1FAIpQLSeEgsZxNheFYX5xWLpUoXONcrDLHGJWaJpNoTiI_sctKpNPkw/viewform
To know more about the CARE project and its Knowledge Virtual Community
http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/
https://www.facebook.com/people/Care/100086223363094/
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The May 4th edition of one of the most read daily regional newspapers in Portugal, Diário de Aveiro, includes a text dedicated to the CARE project, by Margarida M. Pinheiro, teacher and researcher at the University of Aveiro, partner of the consortium. The article explains the importance of the CARE project, supported by the Sustainable Development Goals (SDG) of the United Nations and the European Union, in terms of Responsible Consumption. The piece's final message encourages a visit to the project's website and recalls the need for all of us to know more about the subject in order to be able to consume better. You can read the article here.
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In the May edition of the GOVCOPP Seminars event, Margarida M. Pinheiro, teacher and researcher at the University of Aveiro (UA), a partner of the CARE consortium, was invited to present the project. The presentation, under the title Growth and Development of the CARE project, made the entire university community aware of the project, and highlighted its alignment with the Sustainable Development Goals (SDGs) of the UN and the EU. One of the objectives of this cycle of seminars is to make the research carried out at the UA known to the university community. At the end of the lecture, an invitation was left to visit the project's website, as well as a special invitation to participate in PROMOBIZ, since the event is promoted by the research unit Governance, Competitiveness and Public Policies.
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Margarida M. Pinheiro, teacher and researcher at the University of Aveiro, was a guest at the FNAC TALKS event on the 3rd of May, where she presented the CARE project, on sustainable consumption. The session, open to the entire community, was also attended by the Community Center of Gafanha do Carmo, an institution that supports the senior population, since one of the target audiences of the project is precisely the more mature population that has not yet received education on sustainable consumption. The presentation, entitled Today we are going to talk about Responsible Consumption, aimed to inform and appeal to the importance of more adults contributing to leaving a better planet for the next generation.
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Innovation to undertake responsible and sustainable business models is currently at the top of the European Union's list of priorities, in line with the Sustainable Development Goals set by the United Nations in its international Agenda for 2030. The creation and development of projects and companies aware of their impact on the planet in the short, medium and long term generate much more value when this leadership comes from a female entrepreneurial vocation, by optimising the value of diversity in the management of resources, traditionally led by the male ecosystem. This research applies a methodological triangulation with in-depth interviews with international key informants, analysis of digital content in the regions of Andalusia (Spain) and Aveiro (Portugal) and the review of previous scientific literature. Among the results, it can be seen that the new Spanish-Portuguese startups are still mostly led by men, while the share of female entrepreneurial leadership is around 26.5% of the total sample. Consequently, it is argued that, although there is a wide range of improvement in presence and communication, women are increasing their entrepreneurial and innovative activity. In any case, co-responsibility with the community and care for the environmental legacy are still latent values of professional differentiation.
In conclusion, the research highlights current international objective data on corporate digital communication, which allows us to offer a complete vision of the reality of women who are betting on business models whose mission, vision and values are centred on sustainability.
Full paper available at: https://www.researchgate.net/publication/370215465_Torres-Mancera_R_Martinez-Rodrigo_E_Amaral_Santos_C_2023_Female_sustainability_and_startups_analysis_of_the_leadership_in_communication_by_women_entr
Reference:
Torres-Mancera, R., Martínez-Rodrigo, E., & Amaral Santos, C. (2023).Female sustainability and startups: analysis of the leadership in communication by women entrepreneurs in Spain and Portugal. Revista Latina de Comunicación Social, 81, 474-491. https://www.doi.org/10.4185/RLCS-2023-1978
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Students and teachers of the University of Fürtwangen (Germany) from different specialties of "International Business" degrees have received, during the month of April, training on the project of the Erasmus + Program CARE, coordinated by University of Malaga (UMA). During this presentation, the main actions and recommendations for a more conscious and responsible consumption model, have been shown, since the acronym CARE corresponds to the expression "Consumer Awareness for Responsibility towards the Environment".
The college professor of Business Organization of the UMA, Ana María Castillo, coordinator of the project, has been in charge for delivering this training in which emphasis has been placed on the impact of the consumerism on the health of the planet, both in environmental and in cultural, social, labour rights and equality issues. Among the topics discussed were concerns related to the progress towards the circular economy, such as the reduction of excessive use of materials, the optimization of water and energy use, natural food, sustainable fashion or low-impact mobility. CARE aims, in addition to educating in responsible consumption, to promote good practices and encourage the development of sustainable businesses, thanks to citizen awareness to consume more consciously, that will be an incentive for the development of businesses aligned with the Sustainable Development Goals adopted by the United Nations.
Together with the University of Malaga, the CARE consortium is composed of 6 entities from four European countries: the University of Aveiro (Portugal), the CPIA adult education center in Lecce (Italy), the Institut de Haute Formation aux Politiques Communautaires IHF in Brussels (Belgium), IDP European Consultants, from Italy, as well as the Spanish companies Internet Web Solutions and RSC Talent 2016. Among the intellectual outputs of CARE, there are REA-CARE, an OER platform for the dissemination of training and information on responsible consumption and the visualization of the project results CARE Knowledge, a virtual community to share experiences, advances in research, good practices and success stories Edu-CARE, a set of training and awareness-raising courses on consumption in food, mobility, clothing and resource use and PROMOBIZ, a responsible business forum from which to collect and evaluate business initiatives from the perspective of sustainability.
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The CARE project went to visit the Mercado Mãos de Horta and found a group of people motivated by sustainability issues and united by this common goal. Most sellers are foreigners. Margarida M. Pinheiro teacher and researcher at the University of Aveiro, one of the partners for the CARE project, visited the market, presented the CARE project, and spoke with the participants at the event. In this dedicated sustainable market, you can buy organic products, clothes, and other second-hand items, and taste food made with care and love. Always in the name of nature and the preservation of the planet. You can watch and listen to some of those interviews here
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The series, with a total of 10 programs authored by Margarida M. Pinheiro, teacher and researcher at the University of Aveiro, was launched in Rádio Terra Nova on March 15th, the World Consumer Rights Day. Under the topic Consumer Education, CARE is present in the daily program “Minuto Financeiro” under the responsibility of ISCA-UA. You can listen to all 10 episodes at https://www.terranova.pt/search/node/minuto%20financeiro
Episode 1 – Dia Mundial dos Direitos do Consumidor e o projeto CARE
Episode 2 – Objetivos de Desenvolvimento Sustentável da ONU
Episode 3 – O ODS 12 das Nações Unidas
Episode 4 – Ser um consumidor responsável
Episode 5 – Consumo responsável de água e energia
Episode 6 – Consumo responsável na alimentação
Episode 7 – Consumo responsável na mobilidade
Episode 8 – Consumo responsável no vestuário
Episode 9 – Os 7Rs do consumo responsável
Episode 10 – O projeto CARE
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The project aims to contribute to behavioral changes in people's preferences, consumption habits and lifestyles, in line with the environmental policies adopted by the European Commission. Within the scope of this project, the PROMOBIZ tool emerged, as an innovative tool to identify and evaluate the viability of entrepreneurial ideas, from an environmental sustainability perspective, through specific parameters and criteria.
https://www.ua.pt/pt/noticias/9/79731
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In order to find initiatives and new business prospects that match the requirements of this project, PROMOBIZ, acting as a responsible business forum, will provide a venue for the reception of ideas from consumers as well as individuals and groups with an entrepreneurial vocation. The University of Aveiro (UA), through UACOOPERA, its external interface platform, whose function is to promote a culture of innovation and knowledge transfer, has been disclosing the new in its networks. See more at https://www.facebook.com/uacoopera and at https://www.linkedin.com/company/uacoopera/. Bring your idea and come to us!
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On 17th November 2022, the consortium joined the Second Transnational Project Meeting of CARE, a project co-funded by the Erasmus+ Programme, which brings together seven partners from four countries (Spain, Italy, Portugal, Belgium). The TPMII was held in Brussels and hosted by IHF asbl.
CARE is an international project co-founded by the Erasmus+ Programme, which aims to contribute to behavioural changes in people's preferences, consumption habits and lifestyles, in line with the environmental policies adopted by the European Commission: the circular economy action plan, waste management policies and the present challenge of “making European recovery a Green Deal”.
Moreover, the need for a project like CARE increases at this very moment, when the end of the Covid-19 pandemic is glimpsed. The mission of CARE is to promote responsible consumption through reuse, recycling, choosing locally produced goods, reducing waste and draining of water and energy, as well as raising social and environmental awareness and perceptions of the cultural worth of old and more austere habits. CARE will concentrate on four areas: responsible resource use, responsible food usage, and responsible garment use.
During the meeting, the consortium as a whole discussed about the overall project implementation schedule, defining timelines and respective duties. All consortium members discusses about CARE KNOWLEDGE, the virtual community of knowledge and experiences on responsible consumption, EduCARE, a set of awareness-raising and training courses for responsible consumption adapted to the target audience in the four areas to be promoted, and PROMOBIZ that will be a responsible business forum that will function as a seedbed of ideas, creating a space for the reception of proposals from consumers and people with an entrepreneurial vocation.
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The CARE project, an international initiative co-founded by the Erasmus+ Programme and coordinated by the University of Malaga (UMA(), aims to contribute to behavioural changes in people's preferences, consumption habits and lifestyles, in line with the environmental policies adopted by the European Commission: the circular economy action plan, waste management policies and the present challenge of “making European recovery a Green Deal”.
The CARE project provides the chance to propose and filter ideas for future businesses that are creative, socially and economically viable, responsible, environmentally sustainable, and that support the growth of the circular economy. To reach this objective CARE partners developed PROMOBIZ, an innovative tool to evaluate entrepreneurial ideas from an environmental sustainability perspective, through specific parameters and criteria.
Discover the content of PROMOBIZ
PROMOBIZ offers an opportunity for everyone to express ideas and contribute to improving the environment that surrounds us and that we live in.
In order to find initiatives and new business prospects that match the requirements of this project, PROMOBIZ, acting as a responsible business forum, will provide a venue for the reception of ideas from consumers as well as individuals and groups with an entrepreneurial vocation.
PROMOBIZ is aimed at all individuals with an entrepreneurial vocation, social and environmental sensitivity at people who desire to engage in social innovation, as well as current businesses and companies, particularly SMEs, which have the concern to refocus their business to make it more sustainable. Lastly, PROMOBIZ is aimed at consumers, associations, community and neighbourhood groups that have identified the need for specific services and products.
By developing a platform that enables the examination and evaluation of ideas, PROMOBIZ will produce a unique and cutting-edge technique for the filtering of business ideas that combines economic feasibility with social and environmental viability.
If you have an entrepreneurial idea and want to test its sustainability, you can participate to PROMOBIZ and share your idea filling the form at the following link: http://188.164.195.236/plesk-site-preview/careforplanet.eu/https/188.164.195.236/promobiz_form.php?lang=EN
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The CARE project presented at the regional Portuguese radio TERRA NOVA
Margarida M. Pinheiro teacher and researcher at the University of Aveiro, one of the partners for the CARE project, was the guest of the program “Chá das 5” at the regional Portuguese radio Rádio TerraNova, During the interview, the CARE project was introduced to the community. You can listen it at https://www.terranova.pt/content/cha-das-cinco-hotel-alboi…
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Committed to our planet, also at Christmas, we toast with all of you for a happy and responsible consumption.
Merry Christmas!!
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On September 29, the HelpFood 4.0 workshop, a European project aimed at creating communities of producers and consumers for sustainable agriculture, was held within the framework of the Smart Agrifood fair in Malaga, the largest innovation and digitalization event of the agri-food chain in Europe.
Helpfood 4.0 delves into the role of food as an element of reconnection between farmers, citizens and conscious consumers, by promoting agriculture models supported by the consumer community as sustainable examples of food production, distribution and consumption.
The event was attended by different agents from the field of Malaga agriculture, to learn about new sustainable models and share the concerns and concerns faced by this sector. The workshop was presented by Sara Hernández who introduced the HelpFood project and moderated the subsequent round table.
Among the speakers was Sara Favargiotti, teacher at the University of Trento and member of the Helpfood project, who recounted her experience in the Trentino area.
On behalf of the University of Malaga, Ana M. Castillo, professor of Business Organization, presented the CARE project, aimed to educate in responsible consumption, one of whose lines is the promotion of a diet based on local, natural and seasonal products, made in a simple way with traditional techniques.
Finally, the workshop concluded with a round table to discuss the current situation of farmers and consumers in the province of Malaga, where Alberto Jiménez, coordinator of the Research and Citizen Science line in Ecoherencia Margarita Jiménez, coordinator of the Agri-food Area of the Rural Development Group of the Guadalhorce Valley and Manuel Giménez, secretary of the Guadalhorce Ecological Cooperative, who highlighted the reality of producers and the agroecological synergies that exist in the different regions of Malaga without forgetting the challenges Among what stands out is the lack of support from institutions for sustainable agriculture.
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The CARE OER platform is now online in four languages at https://www.careforplanet.eu/, providing specific info on project aims, activities and results. The Platform will contain all the Project information, deliverables and results.
CARE's driving idea is contributing to the health of the planet but also to that of individuals and communities by promoting more austere, traditional and healthy lifestyles. CARE targets people who care about the present and the future, who want to develop responsible behaviour that mitigates the human impact on the planet, and, with their small daily decisions, help make a better world.
The very user-friendly Platform has been built by the Spanish partner, IWS (Internet Web Solutions) and will be constantly updated by the partnership as a whole during the project implementation. CARE OER Platform is available in four languages (English, Spanish, Italian and Portuguese) and is composed of multiple sections freely available to all navigators.
HOME: the section introduces users to the CARE platform by highlighting the three main results of the Project:
• Knowledge: a virtual community of knowledge and experiences on responsible consumption
• EduCARE: a set of awareness-raising and training courses for responsible consumption
• PROMOBIZ: a responsible business forum that will function as a seedbed of ideas
PROJECT: describes the main Project objectives and results.
PARTNERS: describes the Partners involved in the CARE Project.
ASSOCIATES: to involve as many Associated Partners as possible and spread the word about CARE to end-users, targets, the general public and ultimate beneficiaries.
NEWS: to remain always updated with CARE latest developments…
CARE is managed by seven partners from four countries, i.e. Spain, Italy, Portugal, and Belgium, and is co-financed by the Erasmus+ Programme of the European Commission.
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The CARE Website is now online at https://www.careforplanet.eu/ providing specific info on project aims, activities and results. The platform will contain all the Project information, deliverables and results.
CARE driving idea is contributing to the health of the planet but also to that of individuals and communities by promoting more austere, traditional and healthy lifestyles. CARE targets people who care about the present and the future, who want to develop responsible behaviour that mitigates the human impact on the planet, as well as, with their small daily decisions, help to make a better world.
The very user-friendly Platform has been built by the Spanish partner, IWS (Internet Web Solutions) and will be constantly updated by the partnership as a whole during the project implementation.
CARE´s website is available in English, and will soon be available in Italian, Portuguese and Spanish, and is composed by multiple sections freely available to all navigators.
HOME: the section introduces users to the CARE platform by highlighting the main results of the Project:
PROJECT: The purpose of CARE is to increase social and environmental awareness and the perception of the cultural value of traditional and more rigorous habits, for so promoting responsible consumption, through reuse, recycling, preference for nearby products, reduction of waste and draining of water and energy, moderate use, etc.
PARTNERS: describes the Partners involved in the CARE Project.
CARE KNOWLEDGE will be a virtual community of knowledge and experiences on responsible consumption.
EduCARE will consist of a set of awareness-raising and training courses for responsible consumption adapted to the target audience in the 4 areas to be promoted: food, mobility, clothing and resource use.
PROMOBIZ will be a responsible business forum that will function as a seedbed of ideas, creating a space for the reception of proposals from consumers and people with an entrepreneurial vocation
ASSOCIATES: in order to involve as many Associated Partners as possible and spread the word about CARE to end-users, targets, the general public and ultimate beneficiaries.
NEWS: to remain always updated with CARE latest developments…
CARE is managed by seven Partners from four countries, i.e. Belgium, Italy, Portugal and Spain, and is co-financed by the Erasmus+ Programme of the European Commission.
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On the 31st March 2022, the Consortium joined the Kick-Off Meeting of CARE, a Project co-funded by the Erasmus Plus Programme of the European Commission, which brings together 7 partners from 4 different countries (Spain, Portugal, Italy, Belgium).
CARE (Consumer Awareness for Responsibility towards Environment) aims to increase social and environmental awareness, the perception of the cultural value of traditional and more austere habits, responsible consumption (i.e., reuse & recycling, reduction of waste and draining of water and energy).
Consumption occurs throughout life and the education for responsible and conscious consumption should be a part of cross-cutting training, something that only has started to happen recently but did not reach those who are now mature adults. CARE will offer this education to adult consumers, with the aim of providing objective and non-biased information on the economic, environmental effects of their consumption decisions, covering also social concerns such as working conditions, gender gaps and the cultural impact of the production of goods and services.
More precisely, CARE will focus on four main areas of interest:
1. Responsible food – based on natural products, little processed, local and seasonal.
2. Responsible mobility – through non-polluting and healthy means of transport in daily life and on large journeys, also becoming aware of the social impact of mass tourism
3. Responsible clothing – encouraging the acquisition of solid and durable garments, the reusing and input of recycled materials
4. Responsible use of resources – in order to maximize waste management efficiency and effectiveness
CARE will also address the side of the offer, providing a door to the generation of entrepreneurial ideas and initiatives based on sustainable and responsible business models.
During the meeting, the consortium as a whole discussed about the overall project implementation schedule, defining timelines and respective duties. During the project lifetime, partners will carry out research and analysis activities aimed Information, awareness and training of the target population by making intellectual products available to them through the REA CARE platform – which will remain available in open access format for wide visibility and transferability of all project’s deliverables and resources produced by partners
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