Basics of Digital Entrepreneurship for Business Competitiveness
» Grants and Tenders are managed at National Level
True | False
» Cyber-Security has nothing to do with Internet of Things
True | False
» Scenario Making is about the elaboration of the worst case possible
True | False
» Marketing and brand specialists should rarely interface so to not contaminate their opinions
True | False
» Branding strategies are not relevant to improve the competitiveness of your good/services
True | False
» Indirect Marketing refers to the opportunity to outsource communication activities to specialised agencies
True | False
» COSME is the EU Programme tailored for small and medium-sized enterprises (SMEs) to access finance in all phases of their lifecycle – creation, expansion, or business transfer.
True | False
» TOWS Analysis can be considered as a further extension of the SWOT Analysis
True | False
» EU Grants usually does not finance the 100% of projects implementation.
True | False
» “Industry 4.0” refers to the automation of the production process thanks to the intense exploitation of sophisticated machinery
True | False

» On the basis of the Ansoff Matrix, an in-depth financial commitment to research and development (R&D) is a typical sign of a Product Development Strategy
True | False
» On the basis of the Value Chain Model, team management and trust building fall under the support activities category
True | False
» On the basis of the BCG matrix, the 3D printing services represent a Cash Cow business
True | False
» Data science in business organisation is an exclusive tool for finance and risk management
True | False
» The Industry 4.0 paradigm aims to exploit machines so to replace the human work once and for all
True | False